Our Clients & Partners（excerpts）

  • LEGOLAND Japan LLC
  • TOKYO DOME CORPORATION
  • Litpla Inc.
  • Meitetsu Impress Co., Ltd.
  • SMALL WORLDS Inc.
  • CA Sega Joypolis Ltd.
  • Carter JMRN K.K.
  • Congrès Inc.
  • Shimamura Music Corporation
  • Prima Meat Packers, Ltd.
  • ART MOVING COMPANY Co., Ltd.
  • CASIO COMPUTER CO., LTD.
  • Nutty Scientists Group
  • TSO International
  • DENTSU INC.
  • Mitsubishi Research Institute, Inc.
  • SQUARE ENIX CO., LTD.
  • Iga-City, Mie Prefecture
  • Yoshino-cho, Nara Prefecture
  • Le Grand Co., Ltd.
  • HOEDOWN INC.
  • Japan Entertainment
  • WAC Corporation.
  • Airline, Railway, Hotel, and Theme Park School
  • GRIT JAPAN Corporation

Our History with the Industry

HISTORY

1983.4

Tokyo Disneyland Opening

Our founding advisor, Norman Elder, served as the first Head of Marketing on the Disney side during the park’s launch, laying the foundation for our company’s expertise and global perspective.

2001.3

Universal Studios Japan (USJ) Opening

Norman Elder served as the first Chief Marketing Officer, while our founder, Mr. Tanaka, joined as Deputy Head of Marketing—both playing key roles in the park’s successful launch.

2004.1

Launch of the Spider-Man Ride at USJ

Our founder, Mr. Tanaka, was directly involved in the introduction strategy and marketing of this major attraction.

2006.10

KidZania Tokyo Opening

Our founder, Mr. Tanaka, played a key role in the launch preparations, serving as both Head of Sponsorship and Head of Administration.

2016.5

Founding of Elder, Tanaka & Associates Inc.

Our journey began with visits to theme parks across Dubai, Abu Dhabi, and Europe, shaping a global perspective that continues to guide our consulting approach today.

2017.4

LEGOLAND Japan Opening

We contributed to the successful launch of the park, including strategic support for sponsor acquisition.

2018.10

First Lecture at Tokyo Big Sight on Global Theme Park Trends

Our founder, Mr. Tanaka, gave his first presentation on global trends in theme parks and visitor attractions at a major trade show held at Tokyo Big Sight. Since then, he has delivered this lecture series annually—seven times in a row through 2024—highlighting the latest insights from around the world.

2020.6

Small Worlds Tokyo Opening

We supported the launch and sponsor acquisition of this unique miniature theme park in Ariake, Tokyo.

2022.11

Major IP-Based Theme Park Opened in Greater Nagoya Area

We supported the project by assisting with corporate sponsor acquisition.

2023.10

IMAGINUS, Science Centers Opens in Tokyo’s Suginami Ward

We facilitated the introduction of “Nutty Scientists,” a globally acclaimed live science show, enhancing the center’s appeal with hands-on edutainment.

2024-

Indoor Theme Park with a New Concept — Opening in 2026

We are involved in concept development and strategic support for this upcoming next-generation attraction.

CONTACT

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