To mark its 30th anniversary, JOYPOLIS opened JOYPOLIS SPORTS X on July 10, adjacent to Tokyo JOYPOLIS in Odaiba, Tokyo. ELDER TANAKA & ASSOCIATES supported the project in the areas of corporate collaborations and preparations for the grand opening.
JOYPOLIS SPORTS X offers an entirely new entertainment experience where digital and physical play come together. Drawing on expertise accumulated through the development and operation of sports entertainment facilities in Japan and Hong Kong, the new venue represents the next evolution of the indoor sports entertainment concept.
With Tokyo JOYPOLIS located next door, the two facilities also have strong potential to generate valuable synergies. We look forward to seeing this new destination bring even greater energy and excitement to Odaiba.
