COMPANY PROFILE

COMPANY
ABOUT US
Company Name
ELDER・TANAKA & ASSOCIATES, INC.
Establishment of a company
May 20, 2016
Capital stock
10 million yen
Representative director
Hiroaki Tanaka
Special Advisor
Yuji Koyama
Services
  • ■Consulting for Theme Parks and Leisure Facilities in Opening, Marketing, and Business Partnerships.
  • ■Providing the Latest Global Theme Park Trends and Industry Insights
  • ■Consulting for Introducing New Overseas Contents and Business Development
Memberships & Affiliations
  • ・IAAPA (International Association of Amusement Parks and Attractions)
  • ・Japan Association for Consumer Studies (Academic Member)
  • ・Tokyo Chamber of Commerce and Industry
  • ・International Ninja Research Association
  • ・Japan Ninja Council
Location
1-5-3-201 Kasuga, Bunkyo-ku, Tokyo
(8 minutes’ walk from "Korakuen" subway station, 10 minutes’ walk from JR "Iidabashi" station, 10 minutes’ walk from "Kasuga" subway station)
Clients
Target Clients
  • ■ Individuals and organizations looking to plan, launch, or boost attendance at theme parks, play parks, or amusement facilities
  • ■ Those seeking up-to-date global insights and trends in the theme park and attractions industry
  • ■ Creators and businesses aiming to develop, promote, or monetize ninja-related content

Location & Access

Address：Room 201, Kasuga Town Home, 1-5-3 Kasuga, Bunkyo-ku, Tokyo, Japan
Access：●8-minute walk from Korakuen Station (Tokyo Metro Marunouchi Line and Namboku Line) ●10-minute walk from Iidabashi Station (JR Line and Toei Oedo Line) ●10-minute walk from Kasuga Station (Toei Mita Line)

About “Elder” in Our Company Name

ELDER TANAKA & ASSOCIATES, INC. Norman Elder's Archievements and Legacyー
ELDER TANAKA & ASSOCIATES, INC.

Norman Elder's Archievements and Legacy

  • Norman Elder was a globally respected expert in the theme park industry, and he laid the foundation for the creation of Elder, Tanaka & Associates Inc. With his extensive international experience and deep industry knowledge, he brought invaluable strategic insight to our firm from day one.
  • He was a pioneer in building creative, win-win partnership programs that went far beyond traditional sponsorships, linking attractions and corporations through meaningful collaborations. Over the course of his career, the total value of these partnership projects exceeded $1 billion USD (approx. ¥150 billion JPY).
  • In Japan, he served as the first Head of Marketing for Tokyo Disneyland, Chief Marketing Officer for Universal Studios Japan, and later as Head of Corporate Partnerships for LEGOLAND Japan. His influence extended globally, including key projects in China, South Korea, Malaysia, Spain, and Dubai. Notably, he played a central role in the partnership programs for Dubai Parks (opened in 2016) and Universal Studios Beijing (opened in 2021).
  • We will continue to develop a new era of guest attraction and partnership models while proudly inheriting his legacy and accumulated knowledge.

VISION

The Society ET&A Aims to Create

Creating a joyful and peaceful world
where everyone can encounter laughter and excitement

MISSION

Our Mission at ET&A

A Whole New Kind of Excitement.
We deliver excitement and smiles to the world through fresh ideas and uncompromising creativity.

VALUE

ET&A Guiding Principles

As the ultimate matchmaker between the desire to entertain and the desire to be entertained,
we live with a smile and a sense of wonder, treasuring these three joys:
  • ・ The joy of connecting with people
  • ・ The joy of satisfying curiosity
  • ・ The joy of creating smiles

CONTACT

CONTACT
CONTACT US